Chrome Hearts is a brand of high end silver jewelry which also produces clothing, incense, and eyewear. Founded in 1988 in Los Angeles and owned by Richard Stark and Laurie Lynn Stark, Chrome Hearts remains a made in USA operation and a family business. The production site covers three blocks in the middle of Hollywood. The brand makes nothing of chrome, and does not use hearts as a decorative symbol.
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History
Richard Stark and friend John Bowman started the business in an L.A. garage in early 1988. Bowman was a manufacturer of leather goods, and Stark was selling top grade raw leathers. Stark explained: "We both rode bikes. We couldn't find jackets we really liked. So we made our own." The third partner in the business was master jeweler Leonard Kamhout, who used only sterling silver. The company's first job was costume design for Chopper Chicks in Zombietown, costarring a girlfriend of one of the Sex Pistols; Stark took the name of the brand from the working title of the movie. Stark and the other founders eventually had a falling-out, and they departed the brand. (In 1994 Leonard Kamhout and Devon Wheeler founded Lone Ones, a private custom jewelry atelier.) Laurie Lynn originally ordered a collection of leather swimsuits from the company, but later married Stark and joined as a partner. In 1996, Chrome Hearts opened the first boutique in 159 East 64th Street, Manhattan.
Rick Owens Classic Biker Jacket Video
Collaborations
In 2002, Chrome Hearts introduced a collaboration with The Rolling Stones featuring the band's iconic "Lips and Tongue" motif.
In 2007, Japanese fashion brand Comme des Garçons has teamed up with Chrome Hearts, collaborated on a series of pendants and garments.
In 2010, Chrome Hearts partnered on shoe design with the Robert Mapplethorpe Foundation, and Rick Owens. The shoes are adorned with various silver embellishments.
In March 2014 Chrome Hearts bought a minority stake in high-end knitwear brand The Elder Statesman. Chrome Hearts employed its hallmark silver accents in a customization of the iconic adidas Stan Smith in early 2016.
Bella Hadid used to visit the factory in LA as a teenager and collaborated with the brand on a 40-piece apparel and accessories collection released in 2017. The CHROME HEARTS x BELLA collection debuted at Paris Fashion Week, and is sold exclusively at Selfridges. Bella's sister Gigi Hadid has modeled for the brand.
Clientele
Aerosmith, Guns N' Roses, Elton John, Karl Lagerfeld, Kanye West, Cher, Kate Hudson, Steven Tyler and Fergie are fans of the brand. Slash, Sebastian Bach, and Melt-Banana have played music in the Chrome Hearts office space.
Boutiques
As of April 2017. Chrome Hearts has retail locations in:
- US: New York City, Honolulu, Las Vegas, Los Angeles, Malibu, Miami
- Asia: Beijing, Hangzhou, Seoul, Busan, Hong Kong, Tokyo, Osaka, Kobe, Nagoya, Fukuoka, Taipei
- Europe: London, Manchester, Paris
Awards and honors
- 1992 CFDA Accessories Designer of the Year award
Source of the article : Wikipedia
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