Pronto Cycle Share, branded as Pronto!, was a bicycle sharing system in Seattle, Washington. The system began operations on October 13, 2014, with 50 stations covering Downtown, South Lake Union, Belltown, Capitol Hill, First Hill, Eastlake, Uptown and the University District. It was operated by Motivate (formerly Alta Bike Share) and owned by the non-profit Puget Sound Bike Share, a private-public partnership controlled by a 13-member board that includes representatives from local transportation and transit agencies as well as corporate sponsors. The system's 500 bicycles were manufactured by Arcade Cycles in La Roche-sur-Yon, France and are branded with the logo of Alaska Airlines, the presenting sponsor of the program.
The system ran into funding issues in 2015, when it was revealed to be insolvent, and was bought by the City of Seattle for $1.4 million on March 14, 2016. It was originally planned to be replaced with a new bikeshare system using a vendor with electric bicycles, but the new system was cancelled in January 2017. On March 31, 2017, Pronto shut down operations and disassembly of stations began, with the bicycles being offered to other cities that wish to start a similar system.
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Membership and fees
Use of the Pronto system was based on either annual memberships ($85) or short-term passes of either 24 hours ($8) or 3 days ($16).
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Helmet law compliance
Pronto Cycle Share was the first public bicycle sharing system in the United States to operate where a bicycle helmet law applies to cyclists of all ages. To address this, the system installed helmet dispensers at each kiosk, along with a collection bin for used helmets. At the system's launch in October 2014 the helmets were available for free on the honor system. A rental system was put into effect starting in Spring 2015.
Sponsorship
Primary sponsorship for the system was provided by Seattle-based Alaska Airlines, who paid $2.5 million for a 5-year sponsorship that includes their logo on the bikes themselves. Seattle Children's Hospital, Group Health, REI, Vulcan Real Estate and Fred Hutch were among the system's secondary sponsors.
Technology
The Pronto bike share system technology, both hardware and software, was provided by 8D Technologies, who also supply the server technology for BIXI Montréal, Citi Bike in New York City, Santander Cycles in London, Capital Bikeshare in Washington DC, and others.
Source of the article : Wikipedia
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