UM-Motorcycles (United Motors) is an American motorcycle manufacturer headquartered in Miami. UM was formed in the early 2000s by Octavio Villegas Llano. The company has a distribution network in 25 nations with 1200 outlets. It also entered the European market during the 2016 Intermot, and its European operations are based out of Porto.
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History
UM was founded in Colombia in 1951. It has agreements and manufacturing facilities in China and Taiwan. Its design agency is based in Miami.
Renegade Commando Bike Video
Joint Ventures
UM Motors entered the Indian market (which accounts for 78 percentage of the global two-wheeler demand) with a 50:50 joint venture with Lohia Auto (erstwhile LML). It has invested 100 crores in a plant at Kashipur, Uttarakhand capable of producing 5000 units a month, and is headquartered in New Delhi. The brand retails in India under the UM Lohia brand name and started operations in 2016. The company has rolled out two 280 cc cruiser motorcycles in India - Renegade Commando and Renegade Sport S and currently has 12 dealerships.
The UM Lohia venture will also export motorcycles to Bangladesh and Nepal, besides other South Asian markets. The current level of localisation is 60 percentage with engines and fuel tanks being imported. Karan Singh Grover is the brand ambassador for the UM Lohia venture.
Product Line
UM DSR Series is a series of Euro IV compliant 125 cc Dual Sport bikes. The models include DSR Adventure TT, DSR Adventure and DSR SM.
The Renegade Series is a group of 5 cruiser motorcycle variants - Renegade Classic, Renegade Commando, Renegade Sport S, Renegade Sport and Renegade Tracker.
UM also has a line of Xtreet bikes including the Xtreet RC and Xtreet SS.
Technology
UM has a range of patented innovative features coupled with its bikes. CASH (Communication Awareness System Helmet) is a technology to connect the helmet to communicate via Bluetooth with the UM Motorcycle. KAS (Keyless Alarm System) is a system to recognise the UM bike owner's presence within 1.2 metres of the bike, and subsequently start the bike without a key. BSM (Blind Spot Mirror System) is a system where the rear view mirrors have a section on the outer corner with a blind spot mirror, allowing the rider to spot vehicles in the blind spot area.
Source of the article : Wikipedia
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